Premieres lets you schedule and debut videos as Live moments. After the broadcast, the video will be saved on your Page. Viewers are able to click a button to subscribe to notifications on your Premiere. Subscribers receive their first notification 20 minutes before your Premiere begins.

A Premiere has to be scheduled at least 10 minutes in advance. You won't be able to launch a Premiere immediately so be sure to plan ahead. 



Schedule a Premiere on Facebook


  1. Go to Facebook Creator Studio

  2. Click Create Post

  3. Click Upload Video

  4. Select the video you want to Premiere

  5. Select the Facebook Page you want to publish on

  6. Create title for video and the post for the premiere announcement. 

  7. Click Next

  8. Where it says "Choose How to Publish Post" select "Premiere" 

  9. Fill out the fields for Premiere Start Time

  10. Upload an image that will be used in the premiere post announcement. 

  11. Click Schedule.



How to premiere a video on YouTube

First, this can only be done on Desktop. Your viewers however will be able to watch and comment on the video from any platform: iOS, Android, desktop, etc.

  1. Click UPLOAD to upload a video to YouTube

  2. Click Select Files and select the files from your computer that you want to upload

  3. Enter title, description, and custom thumbnail

  4. Click on Visibility (in the top right of the window)

  5. Select Schedule

  6. Click Schedule as Premiere

  7. Click Schedule.

This creates a shareable watch page for the video, and it’s the same page where the video will later be viewed. That page is public, so share it, get the conversation going, and promote your upcoming premiere!

Promoting your YouTube video premiere

YouTube recommends you:

  • Chat with your viewers on the watch page before and during the premiere
  • Tease the premiere by sharing the watch page URL across social, email, etc.
  • Tell viewers to set a reminder!
  • Tell subscribers to ring the “bell” icon