Sunday afternoon, February 26th, the Central Texas Conference Core Team gathered to continue our work determining the WIG for the Conference’s future. I have written briefly on the concept of WIG before. The acronym WIG, in this instance, means the Wildly Important Goal. It is based on the seminal work of Chris McChesney, Sean Covey and Jim Huling and published in their book, The Four Disciplines of Execution. Pause for a moment and think: What is the one wildly important goal for your church (and/or the Central Texas Conference) to accomplish in the next decade What one thing, if you do it well, will make a strategic and major difference for the life of faith and witness for your church (Conference) in continuing pursuit of the overall witness of “making disciples of Jesus Christ for the transformation of the world?” It seems like an easy exercise, but in fact, it is not. Typically, as soon as we select one item/strategic goal, we are convicted of some critically important objectives that are left out. In most cases, our list of important strategic objectives quickly grow to five or six items – if not more! Each of those items is important. Each is worthy of attention and ministry. Each has a strong biblical foundation. Narrowing the list of WIG(s) to one (ideally) or two strategic objectives is hard! Counterintuitively, the research is clear. If you have more than one or two goals, the possibility of accomplishing the goal(s) goes down exponentially! Why? Because good ideas and goals get lost in the day to day “whirlwind” of activities and survival. McChesney, Covey and Huling state “the law of diminishing returns is as real as the law of gravity” (The Four Disciplines of Execution, p. 25). They go on to write, “The greatest challenge you face in narrowing your goals is simply that it requires you to say no to a lot of good ideas. 4DX [i.e. the Four Disciplines of Execution] may even mean saying no to some great ideas, at least for now. Nothing is more counterintuitive for a leader than saying no to a good idea, and nothing is a bigger destroyer of focus than always saying yes” (The Four Disciplines of Execution, p. 28). As the core team wrestled with this concept, we tended to jump to tactics without really focusing on the precise WIG. This exercise required deep discussion and hard choices. Clarity is king; actually Christ is King and clarity is the handmaid of faithful ministry in his name. A second piece of focus on the WIG is the ability to know whether or not we have reached the goal. A simple formula is to be able to say "we will move X to Y by When, with X representing the measurable strategic objective; Y being our goal; and When being our target completion date. The level of specificity challenges our focus. It forces us to move beyond the vaguely theoretical. As the Core Team wrestled with the WIG, we focused on one specific wildly important goal: To increase the market share by worship attendance plus professions of faith (which includes those who come in a restored relationship). If this takes place, lives are transformed by and for Christ! The X to Y by When = the Worship Attendance market share (which is currently 1% of the population) to 1.25% by 2026 (our ten year target goal). No matter what we come up with, some will accuse us of trying to save a dying institution. It is a bogus or false argument. Gone is the day that attending worship is simply culturally appropriate. To worship today is a counter cultural activity. Lives will be transformed in Christ-centered discipleship if this WIG is to be reached. Worship and professions of faith are foundational ways we measure what it means to be a disciple. Are they the only measurements? Absolutely not! Are they cardinal measurements? Absolutely!! The distinction is crucial. Is worship more than Sunday morning? Quadruple absolutely!!! Thus measuring worship in new faith communities is crucial. In fact, the denominational measurement for worship attendance has included a wider dimension than merely Sunday morning since before 2012. Professions of faith, which should include those who joined a church on a restored relationship to Christ and his church, is an additional, crucial part of the WIG. Combined with worship attendance, the two make up a critical measurement of discipleship formation. For someone who is coming back to the Christian faith as an adult, becoming a part of the church on a “restored” relationship is a life-transforming event. In a radical way, Christ is confessed anew as Lord and Savior! But just know that the key is that local churches will decide for themselves how they will reach their goals. The Conference Core Team and the conference staff exist to energize and equip the local churches, not dictate strategy and tactics. We know that you know your congregations and communities best. So, this isn’t about pushing programs or policies. This is about keeping Christ at the center and focusing on the local church and a combination of lay & clergy leadership together. So stay tuned!