Frequently Asked Questions

We have set a WIG to increase market share in the CTC from 1.10% in 2016 to 1.25% by 2026 and to increase professions of faith from 1,845 in 2016 to 3,500 by 2026.

By setting a WIG, we create focus. As church leaders, we need to bend everything that we and our congregations do toward making disciples. As we focus our efforts toward a common goal, we’ll also build energy and excitement.


  1. Why did we choose to set a Wildly Important Goal (WIG)?
    By setting this WIG, we focus our efforts on that which is most important to us—our mission to make disciples of Jesus Christ for the transformation of the world. Too often, we as church leaders get distracted by divergent demands on our time and attention. When this happens, we spend more time responding to problems rather than leading our churches in disciple-making. Without a goal, we lose focus and it becomes difficult to identify how well you’re doing (or not doing).
  2. Why did we pick market share and professions of faith as ways to measure progress toward the WIG?
    Measuring how well we are making disciples is difficult, but it’s important. There would likely be flaws with any proposed measurement. At best, we can measure discipleship indirectly. In short, we will track two key things disciples do—profess their faith and worship with others.

    When people profess their faith, they publicly declare their grace-empowered desire to turn away from sin and become disciples of Jesus Christ. If people aren’t making professions of faith, then our churches aren’t making new disciples.

    Average worship attendance (AWA) is a way of tracking disciples’ active engagement with Christian community. Growing as a disciple isn’t a solitary activity. Showing up to worship doesn’t make a person a disciple, but disciples regularly seek to worship God together in community. In short, AWA reflects other good things going on.

    We’ve chosen to measure AWA in terms of market share because of rapid (and somewhat uneven) population growth in the CTC’s geographic area. It also levels the playing field between urban, suburban, and rural areas. If your mission field is growing, you’ll need to make disciples at a faster rate to increase market share. If your mission field’s population is declining, you can increase market share by remaining stable.
  3. What counts as worship attendance?
    DO report attendance at services held on Sunday as well as any other days of the week. If worship takes place beyond the walls of your building, include that as well.
    DO include worship for special services such as Christmas Eve, Good Friday, etc.
    DO report all persons, including children, who participate in any part of the worship service.
    DO NOT report persons who are in your church building during worship times but are not participating in worship (such as nursery workers or other staff).
  4. What counts as professions of faith?
    DO report youth in Confirmation classes who join the church on Confirmation Sunday.
    DO report adults joining your church who have never been a member of another church.
    DO report those previously baptized who have left the church for an extended period of time and have come back to renew their commitment to the church.
    DO NOT report transfers from other churches.
  5. Is this all about the numbers?
    Yes, but in a good way. Numbers represent people. Each person is a child of God. We want everyone to know and love the Jesus we know.
  6. Since this is a conference goal, what does it have to do with my local church?
    The Conference is always actively working to energize and equip local churches to make disciples. Some of the ways in which the conference does that is by encouraging and helping to resource churches to start new faith communities, working with districts and churches to develop clergy and lay leaders and aiding in missions focused on making disciples.

    Local church strategies are based on your ministry's context. Your particular context and your church’s culture will determine which strategies will work best for making disciples. For guidance, reach out to your district superintendent and conference staff.